How you think of your customers will determine how successful your brand becomes. If you think of your customers as leads rather than people, or "Table 4" rather than the...
It's the result of taking your customers where no one else would. If it's expected, it's not magic. The ooh's, the aah's and your customer's wonder lie in experiencing the...
The year is 1992, Reebok is severely trailing behind Nike and they're about to slap themselves into the public's mind. In a series Super Bowl ads, they'll feature 2...
When Arthur suggested we launch a magazine, I had zero confidence in being able to do it. I was a Biochemistry student and he was studying something totally unrelated. We...
I remember a time when I had lost a lot of weight (20kg). I went home on vacation and everyone asked me the same question: "How did you do it?...
They are so very simple. Your logo is not your brand. Your brand is everything people say about your business behind your back. It's how everything you do -including...
...A card that will bring you clients, will stick to your prospects' hands and hover over trash cans. A very memorable card. I promise you they exist. But like...