Posted by Pat | 06 12 2017
How you think of your customers will determine how successful your brand becomes. If you think of your customers as leads rather than people, or "Table 4" rather than the...
Posted by Pat | 05 12 2017
It's the result of taking your customers where no one else would. If it's expected, it's not magic. The ooh's, the aah's and your customer's wonder lie in experiencing the...
Posted by Pat | 10 04 2017
I remember a time when I had lost a lot of weight (20kg). I went home on vacation and everyone asked me the same question: "How did you do it?...
Posted by Pat | 24 02 2016
They are so very simple. Your logo is not your brand. Your brand is everything people say about your business behind your back. It's how everything you do -including...
