Posted by Pat | 20 07 2017
The year is 1992, Reebok is severely trailing behind Nike and they're about to slap themselves into the public's mind. In a series Super Bowl ads, they'll feature 2...
Posted by Pat | 11 04 2017
When Arthur suggested we launch a magazine, I had zero confidence in being able to do it. I was a Biochemistry student and he was studying something totally unrelated. We...
Posted by Pat | 10 04 2017
I remember a time when I had lost a lot of weight (20kg). I went home on vacation and everyone asked me the same question: "How did you do it?...
Posted by Pat | 24 02 2016
They are so very simple. Your logo is not your brand. Your brand is everything people say about your business behind your back. It's how everything you do -including...
