They are so very simple.

Your logo is not your brand. Your brand is everything people say about your business behind your back. It’s how everything you do -including your logo- makes people feel.

One thing about feelings is that the bad ones stick.

That’s why it’s more important that your logo DOES NOT convey the wrong thing, than it is for it to perfectly depict WHAT type of business you’re in. To achieve this, successful companies tend to go for simple logos.

Not only because they easily avoid conveying the wrong thing, but also because they’re:
– Easy to recognise (the brain loves familiar processes)
– Easy to reproduce (in whichever country, by whichever technician)
– Cheap to print (fully recognisable in 1 or 2 colours)
– Easy to scale (they’re still readable on the side of a pen)

See how all these points apply to these popular logos:

Iconic
– HP
– Apple
– Target
– Mc Donalds
– Nine news (the 9 and 9 dots)
– Quantas
– Channel Seven
– Nike

Typographic
– STIHL
– Gilette
– Visa
– Subway
– David Jones
– The New Yorker
– L’Oreal
– Ray White

Combined
– Australia post
– Australian made
– Evernote
– realestate .com .au
– Century 21 (australia)
– Tradie .com
– NBC
– BOSCH

The logo we will design for you will be simple. Yet it will stand out, be easy on the eyes, and pull a string in your customers’ heart.

If this sounds like something you’d like then please complete and submit this questionnaire.

Otherwise, we wish you to find someone who’ll bring out the satisfied smile you deserve.

You’re awesome. Have a nice day.

I strive for two things in design: Simplicity and clarity. Great design is born of those two things.